"The arts and blood donation both reflect the belief that people need people,” said Gretchen Jameson, chief marketing officer at Versiti. “With this partnership, we’re creating new ways for the community to engage and make a real difference for those in need."
Dancing with Purpose
Milwaukee Ballet Artistic Director Michael Pink sees a clear connection between art and action. “Inspiration can move us to make a difference,” he said. “We’re proud to support a campaign that deepens our connection with patrons while promoting life-saving generosity.”
Tying in with Milwaukee Ballet’s upcoming production of Sleeping Beauty, the blood drive will feature thematic elements from the fairy tale. Donors will also receive a BOGO ticket offer for Sleeping Beauty, which runs from April 11 to 13.
A Movement Just Beginning
The Sleeping Beauty Blood Drive is just the start. Versiti is building partnerships with other Milwaukee arts organizations to expand the Stage for Life campaign, bringing music, theater, dance, and visual arts into the initiative.
"This is more than a one-time event—it's a movement that unites the arts and blood donation in a meaningful way," Jameson added.
How to Participate
The community is invited to be part of this unique event by making an appointment to donate blood on March 21 at the Baumgartner Center for Dance. Donors can schedule an appointment by calling 1-877-BE-A-HERO (1-877-232-4376) or visiting Versiti.org.
Anyone 17 or older in good health and meeting eligibility requirements is encouraged to donate blood. Parental consent is required for 16-year-olds to donate.
Together, we can turn the stage into a platform for saving lives—one act of generosity at a time!
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About Versiti
Versiti, a national leader in blood health innovation, was formed with the mission to improve the health of patients and enable the success of our healthcare partners nationally. We provide innovative, value-added solutions in the fields of transfusion medicine, transplantation, and blood-related diseases to meet the needs of each of our customers. The collective efforts across Versiti result in improved patient outcomes, expanded access to care, and cost efficiencies for healthcare systems nationwide. For more information, visit versiti.org.
